If you are a beginner in the SEO field then it is a must to know about On-page and Off-page SEO. If you want to be a professional in SEO techniques it is required to know about both the On-page and Off-page techniques. Presently the SEO market is very competitive, good content is not enough nowadays. Getting a good rank in the search engine results page(SERP) is not just about the right keywords and writing consistent articles. You have to take care of your website structure as it impacts search engine crawler results.
What Is On-Page SEO?
On-page SEO generally refers to the techniques you are using on your website content to help it rank better in SERP. This covers all the basics from the technology you depend on to create the website to the content you put on your web page. Those are the things you have total access to and are the single most influential things you have for creating an impact on the ranking of SERP. When you working on-page SEO, it’s easy to specify the quality of your content for readers and search engine crawlers. Below are come of the tactics that you should know about on-page SEO.
- Website URL Structure
- Meta Descriptions
- Title Tags
- Content Structure(H1, H2, H3, H4, H5 tags)
- Image Alt Text
- Internal Linking
What Is Off-Page SEO?
Off-page SEO usually refers to ranking techniques that are outside of your websites. In which some parts you have full control while in some cases you don’t have. A conventional off-page SEO plan will build your brand awareness, increase engagement with the help of good content, and it shows how appropriate your website content is to SERP users over the internet. Several of the selections you execute in your on-page SEO strategy will directly affect your off-page SEO is overall tactics. Below are some of the points you have to take care of before executing your off-page SEO.
- Backlinks
- Domain Strength
- Social Media Sharing
- Content Distribution over the social media platform.